Mortify vs Native Apps: The Practical Alternative
Native apps are powerful, but they are rarely the most practical option for WordPress-based businesses. Mortify delivers an installable, app-style experience without app stores, rebuilds, or ongoing platform fees.
The Real Cost of Native Apps
- Separate iOS and Android builds
- App store submissions and approvals
- Ongoing updates and maintenance
- Developer accounts and recurring fees
What Mortify Replaces
Mortify keeps everything in WordPress and adds the mobile app layer on top: persistent navigation, mobile-first layouts, and optional PWA features.
| Feature | Native app | Mortify |
|---|---|---|
| App-style UI | Yes | Yes |
| Installable | Yes | Yes |
| Push notifications | Yes | Optional |
| App store approval | Required | Not required |
| Separate backend | Often | No |
| Monthly platform fees | Often | No |
When Native Apps Still Make Sense
If you need heavy offline functionality, hardware integrations, or deep OS-level APIs, native development may be appropriate. For most WordPress sites, Mortify is the faster, safer path.