The web is evolving. In 2025, users expect websites to feel like apps — with instant loading, immersive screens and minimal navigation. More brands are moving toward app-like interfaces to keep visitors engaged longer.
Key reasons for this shift:
- Instant loading and offline support
- Clean, minimalist UIs that reduce clutter
- Fullscreen content and bottom navigation
- Smooth transitions and animations
This trend is sometimes called the “app-like web.” Mortify sits at the forefront by wrapping your existing WordPress site in a mobile-first app shell. You get premium UX without the cost and complexity of native apps.
With Mortify you benefit from a PWA install prompt, a full-screen app shell that hides your header and footer, a customizable bottom nav bar, and fast transitions. All while using your current theme and plugins.
As the web becomes more mobile-centric, Mortify ensures your business stays ahead of the curve with the app-like experience that visitors expect.