Native mobile apps offer deep device integration, but they come at a cost:
- Separate codebases
- App store approvals
- Ongoing platform maintenance
Mortify offers a different value proposition.
By keeping WordPress as the backend and delivering an app-style UX through the browser (and optionally PWA), Mortify provides many of the benefits of an app without the operational overhead.
For many businesses, this trade-off is not only acceptable—it is preferable.